To become a market leader that is
recognized for service and human quality.
Passion for service
We have a high
sense of collaboration to make life more pleasant to others.
We meet the
needs of customers, including expectations.
We work under
the principles of honesty and justice, always seeking to put the truth in our
We recognize the
own value and rights of individuals and society.
We act attached
to this value, both for your dealings with others and for yourself.
positively on the diversity of people and individual differences, understanding
that it is not a problem.